The Customer Service Training Myth That’s Costing Your Businesses Serious Money
Where Most Leaders miss out the the secret sauce is many dont look to improve their employees and they end up losing potential.
You know what surprises me about superior customer service? It’s seldom about the instruction people complete
Close to twenty years of consulting has shown me one profound truth: the firms with the highest quality customer service hardly ever concentrate on customer service development at all
Not long back I helped a Melbourne electronics business that had committed $$45,000 to customer service improvement. Premium programs, immersive experiences, complete monitoring. Several months later, their customer satisfaction scores remained the same
Despite hundreds of thousands of dollars spent in high quality improvement workshops, guest satisfaction numbers showed little enduring enhancement. Sometimes, service quality actually deteriorated after a few months of initiative finishing. Great result on investment, right?
What the improvement community doesn’t want to confess is that their underlying starting point is completely flawed
True customer service challenges hardly ever come from poor skill based understanding
They are caused by systemic systems that makes exceptional customer service almost unattainable to maintain
I discovered this principle the hard way during a revealing project in 2012 when I was supporting a large Sydney retail business
Comprehensive training sessions had been completed, comprehensive quality protocols were in place Yet guests kept encountering inconsistent care and voicing frustration with their treatment. Yet visitors were still providing negative feedback about disappointing service experiences. Customer satisfaction results? Still absolutely appalling. I know that prospects can get and idea on these While this expensive process continues, the underlying factors of disappointing customer service systemic breakdowns remain entirely ignored. I know clients can pick up on these vibes
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